The free medical app that currently makes more money than any paid one
Last November Physicians Interactive, which offer the popular Skyscape series of medical apps, began consolidating its many wares into one “destination” app, called Skyscape Medical Resources. The app is free to download but this week it topped Apple’s list of “Top Grossing” apps in the medical category. It’s the only top 10 grossing app on the list that’s free to download.
While the Skyscape Medical Resources app freely offers medical resources focused on drug information, medical calculators, and clinical information for more than 850 medical topics, the app also leverages Apple’s in-app purchasing functionality to offer users more than 600 premium resources that span 35 specialties. All in-app purchases are done through Apple’s AppStore but the new features are populated within the consolidated Skyscape Resources app. The company went from having hundreds of smartphone apps to just a few. Eventually, the strategy is to progress to just one app with in-app purchases, except for a few one-off apps PI develops with medical events partners and pharmaceutical companies.